If you’re one of the 2 million advertisers who started advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform. Facebook has countless ad targeting options to explore, and performance differs for every client. Just like on AdWords, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?

Check out the Facebook ad performance benchmarks clients are seeing, including:

• Average Click-Through Rate (CTR) on Facebook by industry
• Average Cost per Click (CPC) on Facebook by industry
• Average Conversion Rate (CVR) on Facebook by industry
• Average Cost per Action (CPA) on Facebook by industry

You’ll find averages across these Facebook metrics for eighteen industries: Apparel, Auto, B2B, Beauty, Consumer Services, Education, Employment & Job Training, Finance & Insurance, Fitness, Home Improvement, Healthcare, Industrial Services, Legal, Real Estate, Retail, Technology, and Travel & Hospitality.