It is always important to get off to a good start.  We ask new partners to provide us with as much information as possible before starting a test campaign.  At a minimum we would like to receive an ideal user profile (characteristics of users that perform).  Best case scenario is if new partners can provide historical characteristic data of individuals who perform well and of those who don't perform well.  

During the testing phase, our goal is to accomplish three things:

(1) Execute an initial broader traffic campaign in order determine effectiveness of various traffic channels

(2) Determine scalability and overall campaign quality

(3) Determine proper CPL pricing based on conversion goals of viable profitability.

Every partner will be assigned a data analyst to monitor and optimize their campaign(s).  We ask that our partners provide quality / conversion data as often as possible so we can make quicker and better decisions. The focus here is to ensure quality metrics are consistent before scaling up.     

Here comes the fun part.  Once we are confident with our optimizations, we will ramp up the campaign(s) and increase lead deliverability.  At this point, scale will only be limited by (1) our internal limits based on established quality metrics and (2) how much scale our partner wants.

We'll always strive to continually make improvements to individual campaigns.  Our team is always on the lookout for new methods and technologies to better serve the needs of our partners.  We are looking to build lasting relationships and will do everything we can to keep our partners happy.