LEADERSHIP TEAM

Bernadette Brogan

Director of Operations

Bernadette joined Vinyl Interactive as a marketing analyst in 2008. Over her years with Vinyl, Bernadette has become involved in many areas of Vinyl Interactive operations, including data analysis, product marketing and channel management. In 2015 Bernadette moved into the role of Director of Operations. Prior to joining Vinyl, Bernadette held a role with the education software company Edusoft, and as a data analyst and account manager with Computer Market Research in San Diego. Bernadette has two Bachelor’s Degrees from the University of California at Santa Barbara, where she studied Mathematics and Economics.

Bryan Marcelino

Director of Creative Development

Bryan is an expert in the field with over 16 years of experience.  He has worked as creative director with a record of success in planning and executing brand and digital strategies to achieve business goals.  Thoughtful leader with superb communication skills.  Friendly, patient and reliable with genuine desire to achieve great results.  When he is not designing, Bryan supports his bay area Giants, Warriors and 49ers.  Aside from sports, he has a passion for photography and takes advatage of the beautiful scenic views around the bay.

Bryan Sims

Data Science Manager

Bryan joined Vinyl Interactive as a Data Scientist in 2012 and has worked on various analytical models across all channels and product funnels.  In 2016, he was promoted to Data Science Manager, overseeing and implementing the strategic vision for Data Science that is vital to Vinyl's success. He holds Bachelor’s and Master’s Degrees in Applied Mathematics from the University of California, Merced, where he specialized in numerical analysis and data mining. When Bryan is not data wrangling he enjoys biking throughout the Bay Area Peninsula.

Jeff Roach

Director of Technology

Jeff joined Vinyl Interactive as a web developer in 2008.  He became Lead Developer in 2011 and Director of Technology in 2012.  Under his leadership Vinyl's Tech team has built an extensive suite of marketing software customized to the specific needs of each department.  Jeff has a Bachelor's Degree in Computer Science with a minor in Mathematics from Sonoma State University.  When he's not writing code he's painting or playing guitar.  Jeff can also grow a full beard in under 20 minutes.

Kevin Murphy

Analytics Manager

Kevin is a lifelong data enthusiast with an extensive background in business.  Kevin was an entrepreneur prior to joining Vinyl, founding two companies - one focused on online education and another on residential solar. In addition, he holds a Master's Degree from Northwestern University in Predictive Analytics.

Nili Poynter

General Counsel | Co-Founder

Nili brings more than 13 years of diverse business and legal experience to Vinyl, and has worked in performance-based advertising for over 11 years. Nili leads the company¹s finance, legal,and human resource departments. She earned her BA in Political Science and Psychology from Boston University, Boston, MA., as well as her Juris Doctorate and MBA from Golden Gate University, San Francisco, CA.

Rob Poynter

CEO | Co-Founder

Robert Poynter founded Vinyl Interactive in August of 2004 and has served as it's Chief Executive Officer ever since.  With over 17 years of online marketing experience, Rob has worked in business development at both Adteractive and Quinstreet helping develop business strategy and media acquisition. Robert has worked with multiple startups in his career, as a board member, as well as leadership and funding roles. At Vinyl, he works in partnership with corporate strategy, business development, and media acquisition.  Robert oversees operations in San Francisco as well as Vinyl’s offices in the Philippines, totaling over 150 people.

Steven Ta

Director of Product and Business Strategy

When Steve isn’t climbing rocky cliffs, shredding the slopes, or balling it up on the streets of Oakland, he’s tackling a wide array of tough operational problems and developing growth strategies at Vinyl. Pre-Vinyl, he had stints at corporations like Experian and the Walt Disney Company.  He’s also had a breadth of experiences working with various small to mid-sized technology companies as a M&A investment banking analyst at RBC Capital Markets. A lifelong Californian, he grew up in sunny San Diego. After graduating from Stanford University (with dual degrees in Economics and Psychology,) Steve now calls the Bay Area his second home.

Vanessa Presa

Director of Acquisition & Media

Since 2006, Vanessa has been a critical part of the media department at Vinyl Interactive. One husband, two sons and eight years later, she (amazingly enough) still shows up to work with a smile on her face. Armed with that smile, a degree in Marketing from San Francisco State University and over 11 years of media experience, it’s easy to see why she is the perfect woman for the difficult job of overseeing and growing the vital media relationships that support our clients, products and ultimately, Vinyl itself.

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