USER ACQUISITION
We’ve developed a team with expertise across all areas of online lead acquisition marketing. Our multi-channel presence provides the best opportunities for our partners to run successful campaigns. Additionally, we’ve bet on, and put in place the right strategies and technologies to complement each acquisition channel, staying ahead of and enabling us to scale faster than our competition.
Highly-Targeted
Multi-Channel Marketing
PAID SEARCH
Now our largest source of traffic, much of our acquisition strategies focus on Google’s Adwords + Content Network. We’ve found that these PPC campaigns provide the most direct access to users with high intent and engagement.
SOCIAL MEDIA
As social media becomes more and more part of our daily lives, we’ve made an internal effort to ensure we access the highest quality traffic as we scale with platforms such as Facebook, Instagram, Pinterest and Twitter.
EMAIL MARKETING
Who says newer is always better? Email marketing is still one of the most effective marketing tools within our disposal and we continue to invest in new ways to improve our in-house email efforts.
PARTNER MARKETING
Working with other marketing partners has become a smaller part of our overall strategy as we opt for more control and transparency. Nevertheless, we recognize the value of working with vetted high quality partners to diversify our traffic mix.
CONTENT MARKETING
Individuals are consuming more and more content online and that hunger only continues to grow. We’ve ran successful campaigns via related articles and similar topic native advertisements and believe that this area has high growth potential.
SEO TRAFFIC
Tried, true and with the highest intent levels, SEO traffic has been a staple of online marketing. Though not our primary focus, our web properties still generate a sizable amount of organic traffic.